Why is that? Perhaps it’s because users consider it an antidote to the social network algorithms. ![]() While still small in proportion to Google and Facebook, publishers are seeing Flipboard as a growing source of referral traffic. According to the article, “Now, the company said Flipboard is its fourth-biggest referrer behind Google, Facebook and Twitter, making up between 1 and 2 percent of total traffic across titles.” UK started putting content from all its brands on the Flipboard platform in April 2017. Flipboard has over 145 million monthly active users and is available on the web or from any app store.Īccording to a dashboard of external referrals on the Parse.ly network of digital publishers, Flipboard is the fifth highest external referrer, close behind Twitter and Google News and further behind the top two, Google and Facebook.Ī Digiday article noted that Time Inc. In response to the recent uproar, some users deleted apps like Facebook and Twitter, while others questioned their effectiveness as a news source.įlipboard: A Growing Source of Referral TrafficĬreated in 2010, Flipboard delivers personalized news and content for any interest. While the algorithms are proprietary and opaque, we do know they favor posts with high engagement, in the form of likes, comments and shares.Ī sensational news story with high engagement can cause algorithms to elevate the story’s prominence, without determining whether it’s true or factual. Related Article: How to Deal With the Troubling Reality of Fake News The Social Network AlgorithmsĪt the heart of the matter is “the algorithm,” complex software that determines how, where and if content appears in users’ feeds. These companies have been blamed for facilitating the spread of fake news and the Russian interference in the 2016 US presidential election. It’s been an eventful year for the major US social networking companies, as executives from Facebook and Twitter have been called to appear in front of Congress. I read newspapers (online, of course) and watch cable news for the commentary and analysis - not for the news itself. These days, I get my news on my smartphone, primarily in apps like Twitter and Facebook. ![]() I got my news via the newspaper, local TV, cable news or weekly magazines (gasp!). When I graduated from college, the iPhone, Facebook and Twitter had yet to be invented.
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